Friday, 4 April 2014

Evaluation question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

When looking back on our preliminary task we believe that our camera work and editing techniques have improved throughout the whole course. For our preliminary task, we were asked to produce and edit a short film that included match on action,  the 180 degree rule and a shot reverse shot. We successfully completed this task however there were some faults in our clip including slightly wonky framing work and lighting. 



As you can see from the image on the right of our preliminary task, the frame is wonky, this is due to us not checking whether the camera was directly straight when attached to the tripod. We learnt from this and in our opening sequence, continuously checked if the framing was straight. Below is an example of this, it is a wide shot of on of our characters on a swing here we made sure that our framing was completely straight.

This is a wide shot, which appears in our opening sequence. It doesn't quite show the characters features clearly creating a mysterious feel, to help form a sense of fear towards the audience. The lighting is dark, with a single light shining on the character, this helps to contrast with the dark environment and emphasise her ghostly appearance.
Our preliminary task was the first clip we filmed and produced. The clips we filmed had different lighting in each scene. This made the clip look un-effective, as we learnt that lighting is a key feature and needs to be kept consistent throughout. The picture to the left shows a frame from our task, the lighting is very bright and presents a clear image of the person. This is because the camera was facing the same way as the source of light.

As shown in this image to the right, in the next cut in out preliminary task the camera was positioned in an opposite direction to the source of light, making the scene darker and creating an unclear image. The contrast between these lightings made the short clip appear very un-proffesional and made our shot reverse shot slightly un-effective. We therefore became aware of this problem in our real opening sequence.


 This was an important aspect to remember when filming our opening sequence and we therefore tried to keep our lighting consistent and maintained the similar lighting throughout. In our opening sequence we used quite dim lighting throughout to show it is shot at night time as he wakes up and to continue with our scary horror atmosphere. To show facial features we used spot lights.

 Overall, we believe that we have learnt alot about camera work and editing in progression from our preliminary task to our full product. We have used various different camera shots, e.g match on action, panning, close-ups. We also became more advanced in terms of editing, such as graphical transitions and stylising clips to suit our horror genre. 


Thursday, 3 April 2014

Evaluation question 6

What have you learnt about technologies from the process of constructing this product?




Wednesday, 2 April 2014

Evaluation question 5

How did you attract/address your audience?


In these annotations we have highlighted the ways in which our film attracts our target audience, refering to genre conventions, sounds etc. Click full screen to see all annotations clearly. 

Monday, 31 March 2014

Evaluation question 4

Who would be the audience for your media product?




Our target audience ranges from teenagers aged 15 to young adults of 25 as people over the age of 25 we feel may get a bit bored of the horror genre and teenagers are known for being daring and curious. From our own research we found that most horror films have a target audience of 15-25 as well as ours.  We feel a popular young thing to do is hang out with a large group of friends and go to the cinema to watch a horror movie such as ours, which is a main reason why it is aimed at the younger generation in comparison to elderly. Our target audience consists of both male and female, from our previous research we found that males typically prefer a thriller as they seek the thrill and action more than women, however research shows that women viewings of horror films have exceeded mens for the very first time, women at 58% and men at 42%. This is the reason we have aimed our film at both genders. Our film will be rated 15, as the horror involved in this film could become inappropriate for anyone under this age. Our film also holds relatable characters to this age range, for example the character of Jason who is a good looking young adult, will appeal to girls around the same age. 

Monday, 24 March 2014

Evaluation question 2

How does your media product represent particular social groups?

There are many existing horror films which involve a young girl being the scary character in the movie. Our own opening sequence also has a main character of a young girl similar to these films, For example, the character of the 9 year old girl Esther, in the film 'Orphan' released in 2009. her character is mysterious and haunting, like our own character Kayleigh, however Esther is slightly younger. Another film which holds a similar character to ours is 'Case 39', the little girl named Lillith, who appears innocent to the audience at first, however becomes a huge threat to her social worker. Her character is very haunting with a similar appearance to the the main character in our opening sequence. However, in case 39 the audience becomes gradually fearful of Lilliths character, due to her dark side being revealed later on in the film. Whereas our character Kayleigh is almost immediately shown to be the spooky character in our film. 



 A final and most obvious example of a similar existing character is the main character in the film 'The grudge', this is a 2004 american horror film. The girl in this movie is portrays the horror genre, however does not hold any dialogue, similar to our own character Kayleigh. Both characters are not actually living, but a haunting vision created in others minds. Their appearances are very similar- both wear a white robe and have long dark hair covering most of their facial features. They both look lifeless, due to the dark eye makeup and pale faces. They also have very similar roles in their films, they appear only to haunt others which play in the movie. However our character Kayleigh differs from the grudge as she is once shown as a real character, the daughter of Jason, whereas the grudge appears due to a supernatural curse.