Target audience

The target audience for a film is one of the most important things that producers need to research as if the film is distributed to the wrong people e.g the wrong age group, the film wont be very successful and people wont watch it, meaning little profits will be made. 
Any form of media which is presented to the public needs to have some sort of target 
After conducting research, we found that the target audience of Horror films are both female and male starting at the age of 15/18 as teenagers are known for being daring and curious. Whether it is 15 or 18 rated depends on what content the film holds. This age range varies to around 25 years old-  we feel that any people over this age may get a bit bored of the whole idea. 

Males typically prefer a thriller as they seek thrill and action more than women. However from doing some secondary research online statistics show that only recently women's viewings of horror films have exceeded male viewings for the very first time- research shows that 58% of horror viewers are women and 42% men  

Synopsis

Awaken-
The beginning sequence of 'Awaken' begins with flashbacks of the character Jason Dallas, a young caretaker- the father of the little girl who plays a main role in this film, named Kayleigh. These flashbacks include fast cuts of the little girl, set in dark surroundings. The flashbacks then transport to past memories that these two characters held together including old photographs, along with ambient sounds of the girls laughter, where both Jason and Kayleigh appear content. 

Directly after these memories are shown, a clock appears in this flashback reading 3:25 am. We then hear a loud ringing noise, which takes us to an extreme close up of character Jason waking up in a dark room, he appears startled and sits up quickly, breathing heavily. The character then looks up in despair at the clock, which also reads 3:25. The camera pans around the room that Jason is sat in, and returns to the character sitting up, clearly distraught with his hands clasping his head. We are then shocked by the reappearance of loud ringing, which ends with a flash. We are then transported to Jason's room, where we see the character of Kayleigh- a young girl, wearing a night dress, standing in the corner of this room staring into Jason's eyes. We hear a sudden whimper of the character Jason as the opening credits come to an end, the screen then fades to black. 

The film then transports to a time before the disastrous event of Kayleigh's death that leaves all of the family in despair- when the characters seemed both happy and fearless, when no deep secrets were yet uncovered. We see the character of Jason dropping his daughter to school, then showing him returning home. In the next scene, Jason is shown drinking excessesive amounts of alcohol, smoking a cigarette, gazing at old photographs of his wife. This reveals to the audience that this character is suffering from alcoholism, in result of the death of his wife (Kayleighs mother). Jason and his wife Fleur had been lovers since the age of only 17, however his wife died due to the birth of kayleigh, which left Jason with an unintentional resentment towards his daughter.  

Drunk and stumbling, Jason angrily picks up Kayleigh from school hours later than intended, she's left waiting outside the school building in the rain and it is now dark. With no sympathy he drags her into the car, reminiscing on past memories with his wife. He drives out of control  under the influence of alcohol and an increasing sense of anger. whilst kayleigh is screaming for him to stop the car. Soon after the characters find themselves caught up in a devastating car accident- young Kayleigh found dead. This is when the film takes a haunting twist as Kayleigh's death punishes Jason in various ways. We see the character of Kayleigh's return to get revenge on her father, making his life hell. 

25 word pitch

When young caretaker Jason Dallas finds himself caught up in his dark past haunted by the memories of death, he experiences revenge from a previous loved one.   

Storyboard

This is our hand drawn story board, it uses illustrations to narrate the structure and context of our opening sequence. We created this slideshow using Final Cut Pro, and added appropriate effects to some images which help to create a scary feel. This creation of our storyboard will help us to avoid unnecessary complications when filming our opening sequence. However, we will possibly divert from our storyboard in some ways, such as the camera angles and movements.